Capabilities/Services

VKPR differs from other public relations agencies in its dedication to a limited number of clients. This selectivity ensures personal client attention, increased brand familiarity and a highly customized approach to each client’s public relations programs, resulting in quality editorial placements and positively met objectives.

VKPR implements strategic and efficient media relations and marketing programs that deliver focused results without wasting time or materials. By implementing this approach, VKPR has gained a solid reputation of quality, efficiency and reliability among clients and the media alike.

 

VKPR’s expertise includes:

  • Luxury Travel
  • Hospitality
  • Restaurant / Culinary
  • Health & Wellness
  • Destinations
  • Airlines

Services Offered:

 

Media Relations

With a strong network of established and cultivated relationships worldwide in both print and digital media, VKPR supports client marketing objectives with aggressive and targeted campaigns to garner top-tier coverage.

Positioning and Message Development

Our knowledge of current luxury lifestyle and travel industry trends, as well as our understanding of editorial calendars, helps us forecast opportunities for coverage by crafting targeted message points and creative pitches that lead to positive exposure and coverage for our clients.

Strategic Planning

VKPR understands the importance of allocating resources to pursue our clients PR goals. Our scope of work includes strategic planning to ensure that efficiency is top of mind in our outreach to and throughout the duration of our campaigns.

Brand Building

Our agency specializes in positioning boutique hotel properties as major players in the hospitality industry by establishing a strong media presence and building positive consumer awareness.

Social Media

VKPR understands that a social media presence is essential to success in today’s world, thus our agency utilizes social media platforms to capitalize on opportunities for increased visibility and to engage with the media and the end-consumer directly.

Network of International Public Relations Colleagues

Our agency works closely with public relations agencies across the world to cast a wider media presence that transcends beyond the North American market.

Influencer Relations

VKPR also understands the value of validating our clients’ brand through key influencer relations. Additional outreach includes key players and trendsetters in the luxury lifestyle and travel industries.