As a full-service public relations firm, VKPR coordinates a range of public relations activities for clients. We specialize in luxury and boutique hotels and destinations, both domestic and international. Specific responsibilities include but are not limited to:
- Creating and maintaining press kits
- Writing and distributing press releases
- Developing long and short-term public relations plans and campaigns
- Creatively approaching challenges and providing successful solutions
- Maintaining an extensive media data-base
- Providing media with necessary collateral and photography
- Coordinating and escorting press trips
- Arranging one-on-one site inspections for media
- Meeting with journalists to promote clients
- Coordinating meetings between journalists and clients
- Planning media events
- Advising clients about media opportunities
- Supervising photo and production shoots
- Tracking results for clients
