What We Do

As a full-service public relations firm, VKPR coordinates a range of public relations activities for clients. We specialize in luxury and boutique hotels and destinations, both domestic and international. Specific responsibilities include but are not limited to:

  • Creating and maintaining press kits
  • Writing and distributing press releases
  • Developing long and short-term public relations plans and campaigns
  • Creatively approaching challenges and providing successful solutions
  • Maintaining an extensive media data-base
  • Providing media with necessary collateral and photography
  • Coordinating and escorting press trips
  • Arranging one-on-one site inspections for media
  • Meeting with journalists to promote clients
  • Coordinating meetings between journalists and clients
  • Planning media events
  • Advising clients about media opportunities
  • Supervising photo and production shoots
  • Tracking results for clients