Victoria King Public Relations Announces the Representation of Le Rucher d’Evolène, Switzerland

(Evolène, Switzerland) June 3, 2026 – Victoria King Public Relations is pleased to announce the newest addition to its portfolio, Le Rucher d’Evolène, a privately owned and operated small luxury hospitality brand reviving the Swiss alpine village of Evolène.

Tucked away in the Val d’Hèrens, approximately two hours southwest of Geneva by train or car, Evolène is a village where alpine traditions still shape daily life.

Discreetly dotted throughout the 13th century village, Le Rucher d’Evolène is unveiling an authentic collection of unique hospitality experiences set to evolve over the next two years, starting with the August 19, 2026, debut of Hotel Le Central featuring seven rooms and a full spa.

Le Rucher d’Evolène currently operates three heritage chalets (Chez Berthe, Chez Madeleine, and Chez Catherine & Joseph) accommodating four to six people. Each historic chalet exemplifies a refreshing taste of pure alpine-living with a carefully curated mix of discovered antiques and modern appointments, showcasing the authentic feel of the centuries-old Raccard-style buildings.

In 2027 and 2028, the collection will open new lodging and a dining establishment, as well as a cultural center, a sports shop and more, set within restored buildings throughout the village.

Evolène is a place to experience the Swiss Alps year-round with activities such as ice climbing, cross country skiing, guided horseback riding, hiking, mountain biking, paragliding and much more. Local products, guides, farmers and villagers are central to the Evolène experience, sharing their crafts, folktales, little-known facts and best-kept secrets.

This is a village in the midst of a renaissance. It is a place to be discovered and enjoyed by families and friends and those looking for a unique alpine-living sojourn.

Please find a map of the village here to visualize the town and the evolution of hospitality options. For more information, please visit https://www.rucher.com/ or contact me directly.

**Please stay tuned for more details on the opening of Hotel Le Central August 19th**

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